Graphic design is only a piece of the puzzle. I consider so much more than beautiful imagery and well laid-out text when approaching a project. I've worn many played many roles in my career: copywriter, email marketing specialist, UX designer, content strategist, front-end web designer, and social media strategist to name a few. I understand that a beautiful design is useless if it doesn't reach it's target audience, communicate effectively, and provoke the viewer to connect with it. Integrating varying priorities of cost, content, audience, delivery and timing are how a great design becomes successful.More About Me
Sure, I've experienced the occasional spark of creative genius that stirs me from bed and urges me to fiddle in the eerie glow of a MacBook Pro in the middle of the night. But I have found that the best results are most often acheived by following a reliable and tested creative process. I start with the functional objectives of a project and budgetary requirements. From there, determine the audience and how to best reach them, and finally provide an aesthetic that is intended to speak to that audience.
Are you looking to kick off a new project? Perhaps you need a little expertise finishing one? Drop me a line and let's create something special. I promise I'll check my ego at the door. I'm available for freelance, contract or full time opportunities.