I'm a multidisciplinary graphic designer, art director, self-described geek, amature guitar player, tone-deaf singer, and father of two amazing kids. I grew up outside Cleveland and Chicago before moving to Phoenix to start my career. I've worked in both agency and in-house marketing settings.
What are the needs and desired outcomes for the client? What are potential pitfalls? I collect all available information and approach the project holistically.
It's time to get creative, to sketch, and to collaborate. I look for inspiration and test derivatives to arrive at the best solution to solve the problem.
Following a carefully devised plan, I get to work. Communicaton with the team and the client at this stage is crucial to deliver a superior design and product.
Once the work is delivered, I review analytics to measure how well the objectives were met and use it to improve with iterative changes.
I have worked in design and marketing for more than 19 years in both agency settings and in-house marketing departments. In both roles, I have learned to be adaptable and flexible to meet the needs and goals of the project du jour. I’ve covered a lot of ground when it comes to the types and varieties of work I’ve done, and I’m always up for a new challenge. Here’s some of the types of work I’ve done: